Monday 5 November 2012

Make your customers feel valued with gift cards


Everyone likes to receive gifts, and when the liberty of choosing the gift also comes with it, it doubles the joy. This is the reason why the idea of giving gift cards has succeeded to a great level. It is beneficial for both the client as well as the business. Restaurants and other food outlets have earned great profits and a strong customer base by these gift cards as people like to eat out for a break from their regular monotonous schedules. Here are a few advantages of gift cards: •

 Easy usability – Some restaurants offer discount coupons to their customers while others offer a more novel version of these coupons which are the magnetic gift cards. These are liked more by the customers as they work like credit cards and are very convenient to use. All you have to do is swap the card and the required amount of credit will be deducted from your account. Many customers say that they find great difficulty in using those paper coupons as these are difficult to keep and some store managers even refuse to use them. In contrast, the gift cards can be easily kept in wallets and there are very less chances that they are lost. Also, no store keeper can doubt on their genuineness. Thus, various businesses owners design their own custom gift cards to offer discounts to their customers.

 • No transaction fee deducted – Only the amount equal to your bill is deducted from your account and no transaction fee is implemented on that. You can also keep some extra amount in your account if you do not like to carry cash much.

• A good marketing tool – Businesses use these cards to advertise their brand and win more customer base. Also the existing customers feel satisfied and valued.

 All kinds of businesses can make use of these cards to get noticed by more and more customers. If yours is a new business, you can get custom gift cards designed for your brand name and distribute them with the help of other pre- established businesses. On the other hand, if you hold a renowned place in the market, it will always multiply your profits and fetch new customers. You can also make huge benefits from the abandoned cards as many people tend to abandon their cards when their balance reduces.

 Businessmen generally start their businesses at a low level and as they earn profit, they tend to expand. As they shift to new places or open more outlets, it is a tough task for them to inform their customers about these new sites. The business owners can use these gift cards to inform their customers about their new or other outlets. They can also include various schemes such as point collection and a particular percentage of discounts on all purchases to make their customers use these cards as much as they can.

 There are absolutely no limits on how you can make your cards more attractive and eye catching than others. So try to take the full benefit of this influential advertising source for your business.

1 comment: