Monday 30 July 2012

Use your Loyalty Cards to Enhance your Business

The way it is important to attract more customers to your business, it is equally important to retain the existing ones. Having happy customers is always a big deal for any business. This is because only a happy customer would be able to provide you with new customers with his positive feedback. You can make an existing customer happy in various ways, discounts and gifts are often the ideal ones. On the basis of their purchases or other factors, you can offer them these benefits.

For this to be possible, you need to keep a track of all the purchases that the customer has made. In order to get this done, you must hand over loyalty cards to your customers. These cards can prove to be beneficial in many ways:-

• They can keep records of the customer’s dealing with the company.
• An attractive card would speak of the quality services being provided by your business.
• It would also help in authenticating the person.
• It would save you from manually keeping a record of all the transactions and the details.
Such a card can be used in various ways. It can be a simple card that would just be used for authentication purpose. This card would not contain and data in it. A good example of such a card would be an entry pass. The cards with a little hole in them to enable the members to put in their keys would be a good idea. This would be helpful for them to carry their card everywhere easily. You can get words or numbers embossed on to the card for important data such as the name or date, etc. This would make the card more presentable.
If you add a signature strip to the card, then you can increase its usability. You can add a lot of features to your card to make it appear good and to enhance the way you can use them. Getting a round cut to the corners of the card or having clear cards made for your business are options that you might want to consider. There are ample designs and styles that you can choose from. If you have any design in your mind, then you can get theta done as well, though it would cost a bit more than the regular ones.

If you get the loyalty cards printed out in bulk, then you might be entitled to a discount or the dealer might agree to add a few more features to the card for a lesser price or may be for free. You can always ask for the best deal they can provide you with. As far as looking for such a dealer is concerned, you can find a number of them online. You can pick out the one who gives you the best of services, in a lesser time and at a competitive price. Make sure you provide him with all the details that need to be imprinted on the card. Once you have given them all, the dealer would give you the imprinted cards soon.

Customized Gift Cards- a memorable gift


Gift cards have become a very popular way of gifting. It has replaced the conventional way of giving gift items which in many cases were disliked by the receiver making it a huge disappointment to the receiver as well as the sender. A gift card is generally a plastic card form of a cash prize. It is a more personal way of giving cash. If we want to give money to someone so that he or she can purchase something of own choice, then instead of giving him cash in paper form, we can give him a gift card. He can either buy something from it or get it converted into cash.

Custom Gift Cards can be a very professional way of acknowledging the customers by any business. Generally when customers are dissatisfied from a service, they tend to contact the higher officials of the company. In such situations, customers expect to be reverted back by them. If the company officials revert back, it makes them feel that they are being heard and their complaints and feedbacks are valuable to the company. If additionally a gift card of any amount is given to them, it does the job of reducing their disappointment level to a very large extent because most of the times the customers are dissatisfied due to not getting the expected value for their money.

In a reverse situation, a customer may also be very satisfied by the services of a company and may want to contact the company officials to appreciate their services. Such customers are the most genuine customers and most likely to be the ones who recommend the business to others also. To acknowledge such customers, gift cards can be given to make them feel highly obliged and ensure a lasting business. It is a great way to show that you are open to communications with your clients.
Some firms also get these cards customized for specific consumers like having the picture and name of the individual. Such cards can also be given to employees of the company to enhance their motivation. These cards are a good way of online shopping. So if you find something online and don’t have money in the bank, you can make use of these cards. They don’t have any expiry date so there is no hassle to utilize them.

Custom gift cards are something that can never be disliked by anyone like the conventional gifts. They will certainly get used. These are available in a large variety with various designs and printing options. The company name and logos can also be added to their design. Some innovative methods of printing gift cards will enhance the effect of the gift even more on the receiver. For instance if an employee or a customer receives a card with his photo and name written on it with a well-done or a thanks comment, it will definitely increase his pleasure of getting the monetary benefit from the company. These gift cards are a versatile option as these can be used on a number of stores like shopping malls, restaurants and even supermarkets.