Monday 19 November 2012

Effective Marketing with Clear Cards


Marketing a business is of prime importance for a business to grow and flourish. The business is likely to get more and more potential customers by the means of marketing. The basic tools for marketing are those tiny little rectangular pieces that you are likely to exchange with people all the day and during business travels. Business cards are being employed for this function from a long time. With the competitive world and developing technology, a number of different types of business cards have also evolved.

With the wide range of options like Express Business Cards, Capture Business Cards, Glossy Full Color Business Cards, Magnetic Business Cards and much more, the chances to market the business in more innovative way has increased. The colorful and creative designs of business cards can leave a long lasting impression and can attract a number of clients. One of the latest and effective types is Clear Business Cards ; lately it has gained popularity among the most innovative industries such as sound studios, graphic designers, video production companies, multimedia organizations and also among the architects. Clear cards imply cards that enable the individuals to see through it. Just imagine how beautiful and royal it would appear to have your business message on such cards.

Features, Considerations, Benefits and More…

•    Undoubtedly, a clear business card will leave an enduring impact on the personals, however before you decide to have these cards printed for your business, it is advised to consider the budget as these cards will be a little expensive than the normal ones.

•    The cost of the cards greatly depends on the type and quality of the material on which the details are to be imprinted. Also the choice of print provider you chose will affect the overall cost. Providers with lavish facilities are likely to charge more than a fair dealer that is available locally.

•    When printing the cards the most important thing to keep in mind is that you print one side only. Printing on both sides will make the card scribbled and people will find it hard to contact you which is something you are not planning to achieve. Hence choose a design that has all the information pXSrinted on one side for increased readability and appearance.

•    Clear Business Cards are ideal for the businesses and people who want something different from usual. Printing on both sides can be a good idea as with double sided printing you can accommodate more and more content, but with clear cards have need to stick on one side.
                                                                                                         
•    However, clear translucent cards can be employed to print on both sides according to the requirements. The design of the cards should be well constructed so that no content is overlapped. By this means you can ensure that the potential clients can contact you without any trouble.

•    It has also been observed that people are less likely to throw creative and clear business cards than the normal paper cards. Even if do not need you right now they will be in the pockets of your future clients and will remind of you whenever in need.

Monday 5 November 2012

Make your customers feel valued with gift cards


Everyone likes to receive gifts, and when the liberty of choosing the gift also comes with it, it doubles the joy. This is the reason why the idea of giving gift cards has succeeded to a great level. It is beneficial for both the client as well as the business. Restaurants and other food outlets have earned great profits and a strong customer base by these gift cards as people like to eat out for a break from their regular monotonous schedules. Here are a few advantages of gift cards: •

 Easy usability – Some restaurants offer discount coupons to their customers while others offer a more novel version of these coupons which are the magnetic gift cards. These are liked more by the customers as they work like credit cards and are very convenient to use. All you have to do is swap the card and the required amount of credit will be deducted from your account. Many customers say that they find great difficulty in using those paper coupons as these are difficult to keep and some store managers even refuse to use them. In contrast, the gift cards can be easily kept in wallets and there are very less chances that they are lost. Also, no store keeper can doubt on their genuineness. Thus, various businesses owners design their own custom gift cards to offer discounts to their customers.

 • No transaction fee deducted – Only the amount equal to your bill is deducted from your account and no transaction fee is implemented on that. You can also keep some extra amount in your account if you do not like to carry cash much.

• A good marketing tool – Businesses use these cards to advertise their brand and win more customer base. Also the existing customers feel satisfied and valued.

 All kinds of businesses can make use of these cards to get noticed by more and more customers. If yours is a new business, you can get custom gift cards designed for your brand name and distribute them with the help of other pre- established businesses. On the other hand, if you hold a renowned place in the market, it will always multiply your profits and fetch new customers. You can also make huge benefits from the abandoned cards as many people tend to abandon their cards when their balance reduces.

 Businessmen generally start their businesses at a low level and as they earn profit, they tend to expand. As they shift to new places or open more outlets, it is a tough task for them to inform their customers about these new sites. The business owners can use these gift cards to inform their customers about their new or other outlets. They can also include various schemes such as point collection and a particular percentage of discounts on all purchases to make their customers use these cards as much as they can.

 There are absolutely no limits on how you can make your cards more attractive and eye catching than others. So try to take the full benefit of this influential advertising source for your business.