Monday 30 July 2012

Use your Loyalty Cards to Enhance your Business

The way it is important to attract more customers to your business, it is equally important to retain the existing ones. Having happy customers is always a big deal for any business. This is because only a happy customer would be able to provide you with new customers with his positive feedback. You can make an existing customer happy in various ways, discounts and gifts are often the ideal ones. On the basis of their purchases or other factors, you can offer them these benefits.

For this to be possible, you need to keep a track of all the purchases that the customer has made. In order to get this done, you must hand over loyalty cards to your customers. These cards can prove to be beneficial in many ways:-

• They can keep records of the customer’s dealing with the company.
• An attractive card would speak of the quality services being provided by your business.
• It would also help in authenticating the person.
• It would save you from manually keeping a record of all the transactions and the details.
Such a card can be used in various ways. It can be a simple card that would just be used for authentication purpose. This card would not contain and data in it. A good example of such a card would be an entry pass. The cards with a little hole in them to enable the members to put in their keys would be a good idea. This would be helpful for them to carry their card everywhere easily. You can get words or numbers embossed on to the card for important data such as the name or date, etc. This would make the card more presentable.
If you add a signature strip to the card, then you can increase its usability. You can add a lot of features to your card to make it appear good and to enhance the way you can use them. Getting a round cut to the corners of the card or having clear cards made for your business are options that you might want to consider. There are ample designs and styles that you can choose from. If you have any design in your mind, then you can get theta done as well, though it would cost a bit more than the regular ones.

If you get the loyalty cards printed out in bulk, then you might be entitled to a discount or the dealer might agree to add a few more features to the card for a lesser price or may be for free. You can always ask for the best deal they can provide you with. As far as looking for such a dealer is concerned, you can find a number of them online. You can pick out the one who gives you the best of services, in a lesser time and at a competitive price. Make sure you provide him with all the details that need to be imprinted on the card. Once you have given them all, the dealer would give you the imprinted cards soon.

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